There are two main types of SEO- one of which is the On-Page Search engine optimization. This is basically just the thing that you do on your website that will make your page attractive to the different search engines available on the internet.
When you look at the different On-Page SEO techniques using a search engine, you will be floored by the number of tips that you can find. However, most of them do not add real value and are just there as a fluff.
Anyway, here are some simple strategies that have been tried and proven by SEO services that you can follow for more effective on-page SEO:
Put Appropriate Titles
One of the best on-page SEO techniques you could do is add Titles to your actual website and on your content as well.
You do this by utilizing the H1 Tag which provides the biggest font size for more legible titles. Most people do not know of this and they just use the “Paragraph” font size, even though this is not the best thing to use whenever you create topic headings.
Be sure to use the appropriate tag, in this case, the <H1> tag when you’re using a content management system.
Use Some Keywords on the Title
For every content that you do, you have to include some of your researched keywords on the title of the article. Not only does this help with your page rankings, but it also helps people know exactly what the article is all about.
Use the keywords in a way that feels natural to read.
Add Modifiers in the Title
Modifiers are just words that will help emphasize the title of your written piece. For instance, if you’re offering some paralegal services, you could use some modifiers like “best” or “top” or something like that.
Use Subheadings Wherever Appropriate
Subheadings are denoted by the <H2> tag and are important that you use such tags to help put a structure on your site and on your written content.
Keywords are not mandatory when it comes to writing subheadings. However, they may help if you do include them.
Put Keywords in the First or Second Paragraph
Some people have the knack for creating lengthier introductions to increase the overall appeal of the article and there’s really nothing wrong with that, per se. What’s wrong is that some people do not utilize the first 100 words of your article to include your chosen keywords.
There is this thing called, “above the fold”, where you put the most important information at the top of the page for easier access. The same can be said for your keywords. Typically, the first 100 words of your article are the ones that constitute your first or second paragraph, so be sure to add some while you’re at it.
Use Internal and Outbound Links
SEO services suggest that it is important that you add internal links to your site when you are writing your content. While you’re at it, also include some outbound links as well. The latter can help with link-building and when you’re linking to other reputable sites, your reputation will indirectly increase as well.