Finding your footing in e-commerce industry can be a tough thing to do, especially when you are completely new. I mean, it would be a real waste if the beautifully designed e-commerce website built by the e-commerce website developer you hired has no sales due to low traffic. But thank God! There are many ways to increase traffic for your website, and this article will tell you 4 ways to do it.
Be A Regular, Be Active On Social Media
Where else but if the the social media to promote your e-commerce website on. Social media has become an important in tool in e-commerce businesses. Platforms such as Instagram, Twitter, and Facebook are excellent to promote your e-commerce business to both your current customers and potential customers. These platforms will expose your website to millions of potential customers and they also lets you engage with customers closely. Plus, with every likes and shares you get free marketing, courtesy of your loyal customers. Not to mention you can reach out and attract new customers through smart use of hashtags.
Use Search Engine Optimizer (SEO) For Your E-Commerce
Now getting help from an e-commerce website developer to build your e-commerce website is one thing and attracting traffic is another. But luckily, most digital agencies and e-commerce website developers offer and include SEO service. But this service often take for granted by many as it seems minuscule to them but it is actually not, it is rather a big thing.
This is one of the things many e-commerce business owners tend to take lightly or overlook. SEO widens the tactics you can employ to boost traffic for your website; from creating original quality content for your audience to writing concise meta title and description.
Send Those Marketing Emails Out
Marketing email is an effective way to stay connected with your e-commerce customers, but they must send correctly. You can’t bombard your customers with marketing emails, you might annoy them which in turn make them stop reading your emails or unsubscribe. Not only that, the content of the email must be something attractive. If you send something sounds like this:
“Hey there, Mr. Rich. Buy our stuffs please”.
Chances are they won’t open, you’d just annoy them instead. Send out something like this:
“Hello Mr. Rich, how are you? We haven’t received your visit for quite some time now. We have new items that might interest you. So drop us a visit soon.”
You may want to attach photos and link to product you stated to entice your customer to visit your website page. This way not only your customer will click and read your email, but they’ll drop a visit to your website.
Invite A Guest Blogger For Your E-Commerce Website
With a guest blogger writes content for your website and it’s business, your will get an increase in two ways. Your existing customers will frequently drop by your website to read the blog and if the guest blogger has a lot of people following him/her, then your business have high chances of getting new customers.